CABSAT 2026 is set to bring the global media, broadcast, satellite and professional AV industries together in Dubai from 5 to 7 October 2026. The 33rd edition of the event will take place at its new venue, Dubai Exhibition Centre at Expo City Dubai, across Halls S17 and S19.
For broadcasters, production companies, technology providers, content creators and AV brands, CABSAT offers an opportunity to showcase new solutions, meet industry professionals and build business relationships across the Middle East, Africa and South Asia.
CABSAT provides a platform for broadcasters, production companies, technology providers, content creators and AV brands to display new solutions, connect with industry professionals and develop business relationships across the Middle East, Africa and South Asia.
A professional exhibition stand contractor in Dubai can offer you the right mix of stand for product display areas, digital displays, visitor engagement areas and meeting spaces.
CABSAT 2026 Dubai at a Glance
| Event Detail | Information |
| Event | CABSAT 2026 |
| Dates | 5–7 October 2026 |
| Venue | Dubai Exhibition Centre, Expo City Dubai |
| Halls | S17 and S19 |
| 5 October | 10:00 AM–5:00 PM |
| 6 October | 10:00 AM–5:00 PM |
| 7 October | 10:00 AM–4:00 PM |
| Main Industries | Media, Broadcast, Satellite and Pro AV |
| Co-located Event | SatExpo ME 25 |
According to the official event information, Dubai Metro to Expo 2020 Station is also the recommended public transport option for reaching Dubai Exhibition Centre.
What Is CABSAT Dubai?
CABSAT is a major B2B event for businesses and professionals working across media, entertainment, broadcast technology, content production, satellite communications and professional AV.
The exhibition brings together technology manufacturers, broadcasters, content companies, systems integrators, distributors and other industry professionals looking for new products, business partnerships and technology solutions.
CABSAT 2026 is particularly focused on areas such as:
- Content creation
- Broadcasting technology
- Professional audio and video
- Virtual production
- Cameras and production equipment
- Streaming technology
- Satellite communications
- Media workflows
- Artificial intelligence
- Cloud-based production
- Content distribution
The event is therefore highly relevant for companies that need to demonstrate technical products rather than simply display them.
For exhibitors, this means exhibition stand design should support live product interaction, demonstrations and meaningful conversations with visitors.
What Is New at CABSAT 2026?
One of the biggest changes for CABSAT 2026 is the event’s move to Dubai Exhibition Centre at Expo City Dubai.
The organiser describes Dubai Exhibition Centre as the new home of CABSAT from 2026 onwards. The venue provides modern exhibition infrastructure and direct connectivity through Dubai Metro.
The move also gives exhibitors a fresh environment in which to present media and technology solutions.
Virtual Production
Virtual production continues to be an important area at CABSAT, bringing together technologies used for real-time content creation and production.
Businesses working with cameras, lighting, displays, virtual environments, software and related technologies can use the event to demonstrate how their solutions work in practice.
For these brands, an exhibition booth with large-format digital displays and live demonstration areas can help visitors better understand the technology.
Content and Media Technology
CABSAT also covers the changing ways in which media companies create, manage and distribute content.
Topics and technologies around cloud production, AI, immersive content, interactive broadcasting and digital media workflows are increasingly relevant to the event.
This creates opportunities for software and technology exhibitors to use interactive screens, guided demonstrations and visual storytelling within their booths.
Who Should Attend CABSAT 2026?
CABSAT attracts professionals and organisations from different parts of the media and technology ecosystem.
Visitors and exhibitors may include:
- Television broadcasters
- Film and production companies
- Content creators
- Streaming and OTT platforms
- Satellite operators
- Professional AV companies
- Camera and equipment manufacturers
- Audio technology companies
- Telecom providers
- Production studios
- Systems integrators
- Media software providers
- Distributors
- Government organisations
- Technology investors
- Digital media businesses
For buyers and visitors, the event provides an opportunity to compare technologies and meet suppliers.
It offers exhibitors a chance to showcase their solutions to those who could be making or influencing buying decisions.
Why Exhibit at CABSAT Dubai?
Exhibiting at an international exhibition is an investment and exhibitors need to have clear business objectives.
For CABSAT 2026 those objectives could be to launch a new product, to take the Middle East market, to find distributors or to generate qualified B2B leads.
Demonstrate Your Technology
Many media and AV products are easier to understand when visitors can see them in action.
Live demonstrations can help visitors evaluate equipment, software and workflows more effectively than brochures alone.
Meet Industry Professionals
CABSAT provides exhibitors the opportunity to meet with buyers and other technology companies, broadcasters, production professionals and integrators.
Launch New Products
Trade exhibitions provide businesses with an opportunity to introduce new equipment or software to a highly relevant audience.
Build Partnerships
Companies expanding into Dubai or the wider Middle East may also use the event to meet potential distributors, resellers and technology partners.
Strengthen Brand Visibility
A visually recognisable stand can help brands remain noticeable in a busy exhibition environment where visitors are exposed to many competing messages.
How to Plan an Exhibition Stand for CABSAT 2026
CABSAT exhibition booths often need more than standard branding panels.
Media and technology companies may need to demonstrate cameras, broadcast systems, screens, audio equipment or complex software platforms.
The stand layout should therefore be designed around the product and the intended visitor journey.
Create Dedicated Demonstration Areas
Visitors should be able to understand quickly where a demonstration starts and how they can participate.
Demo counters, screens and product displays should be positioned without blocking the main entrance to the booth.
Include Digital Displays
LED displays and digital screens are particularly relevant for media and content businesses.
They can be used to show:
- Product videos
- Broadcast workflows
- Software interfaces
- Content showreels
- Case studies
- Product features
The content shown on screens should support conversations rather than overwhelm visitors with information.
Add Meeting Areas
CABSAT is primarily a B2B event.
If business discussions are an important objective, exhibitors should consider including comfortable seating or a semi-private meeting area.
This gives sales teams space to discuss pricing, partnerships and technical requirements away from the busiest section of the stand.
Keep the Main Message Simple
Technology companies often have many features they want to communicate.
However, visitors walking through an exhibition hall usually have only a few seconds to understand what a brand does.
Use one clear primary message and support it with secondary information inside the stand.
Companies that require demonstration zones, integrated displays, meeting rooms and branded interiors can consider custom exhibition stands in Dubai designed around their specific exhibition objectives.
Best Exhibition Stand Features for CABSAT Exhibitors
Different exhibitors will need different booth layouts, but several features can be particularly valuable for media and technology businesses.
| Stand Feature | Benefit |
| LED video wall | Displays media, content and product videos |
| Demo counters | Supports live demonstrations |
| Meeting area | Provides space for B2B discussions |
| Overhead branding | Improves visibility across the hall |
| Interactive screens | Helps explain software and workflows |
| Product displays | Highlights physical equipment |
| Storage | Keeps brochures and equipment organised |
| Seating | Supports longer sales conversations |
| Lead capture area | Helps collect visitor information |
The final stand configuration should depend on booth size, products being displayed and the type of visitors the company wants to attract.
Choosing the Right Exhibition Stand for CABSAT
There is no single booth format suitable for every exhibitor.
Custom Exhibition Stand
Established brands, companies launching a major product, and businesses needing to incorporate advanced technology are best served with a custom stand.
More control over layout, branding, lighting, and visitor experience.
Modular Exhibition Stand
If you have a business and you attend many exhibitions throughout the year, modular stands can be very useful.
Components can be customized to different sizes and configurations of stands.
Double-Decker Stand
For larger halls a double-decker structure could offer extra space for meetings or hospitality, depending on the rules of the organizer and venue.
Compact Trade Show Booth
Smaller businesses and startups may prefer a focused booth with one strong demonstration area and a clear message.
A professional trade show booth contractor in Dubai can help exhibitors coordinate booth design, production, installation and dismantling based on their available space and requirements.
Exhibition Stand Design Ideas for CABSAT 2026
CABSAT is an event rich in media and technology and exhibitors can build stands that allow visitors to experience the product.
1. Mini Broadcast Studio
Create a mini working studio to display cameras, lighting, audio gear or production software.
2. Live Streaming Zone
Streaming and content technology companies can demonstrate real-time workflows right from the booth.
3. Large Video Wall
A large screen can offer great visibility of content from the exhibition aisle, while also giving the brand a chance to show off projects or technology.
4. Podcast or Recording Area
Audio brands and creator focused companies can setup a small recording environment for visitors to test products.
5. Interactive Product Wall
Visitors can select products, view specs and learn about different use cases on touchscreens.
6. B2B Meeting Lounge
A quieter space with comfortable seating can facilitate meetings with distributors, partners and enterprise buyers.
Use Exhibition Graphics to Communicate Clearly
Good booth graphics should help people understand your business quickly.
Don’t fill every wall with technical specifications.
Instead, use:
- One clear brand message
- Short product benefits
- High-quality product visuals
- Clear directional signage
- Consistent brand colours
- QR codes for additional information
- Screens for complex technical demonstrations
Professional exhibition graphics printing can help turn branding and product information into clear visual elements for the exhibition environment.
How Early Should You Plan Your CABSAT Exhibition Stand?
Planning should commence as soon as the exhibition space and stand requirements are determined.
A standard exhibition stand project may consist of:
- Knowing what you need in your booth
- Refining the original thought
- 3D design of stands
- Reviewing and modifying the design
- Technical drawings
- Obtaining all required approvals
- Stand fabrication
- Graphics production.
- Logistics
- Final Inspection & Installation
Complex custom exhibition stands typically require more coordination than simple modular booths.
Starting early also gives companies more time to prepare demonstration equipment, marketing materials, staffing and lead-generation processes.
How to Reach CABSAT 2026
CABSAT 2026 will take place at:
Dubai Exhibition Centre
Expo City Dubai
Dubai, UAE
The official visitor information recommends using the Dubai Metro and getting off at Expo 2020 Station.
Limited paid parking is available at the venue, so visitors driving to the event are advised to arrive early.
Tips for Exhibiting Successfully at CABSAT 2026
A successful exhibition stand requires more than good design.
Consider these practical steps before the event:
- Define your main objective before designing the booth.
- Decide which products or services deserve the most visibility.
- Prepare live demonstrations where appropriate.
- Keep the main stand message easy to understand.
- Train staff to qualify visitors and collect useful lead information.
- Schedule important meetings before the exhibition.
- Promote your stand through email and social media.
- Follow up with qualified leads quickly after CABSAT.
These steps help ensure that exhibition design supports the wider marketing and sales strategy.
How Exhibition Stands UAE Can Support CABSAT Exhibitors
The preparation for CABSAT 2026 may involve stand design, fabrication, graphics, technology integration, installation and on-site coordination.
Specialist spaces for equipment demonstrations, large displays, meeting areas and product presentations may also be required by Media, broadcast and AV exhibitors.
Exhibition Stands UAE supports businesses looking for an exhibition stand company in Dubai to help plan and execute their trade show presence.
Depending on the project requirements, support can include:
- Custom exhibition stand design
- Booth fabrication
- Trade show stand construction
- Exhibition graphics
- Installation
- Dismantling
- Project coordination
A stand should ultimately make it easier for visitors to understand the brand, experience the technology and begin meaningful business conversations.
Planning to Exhibit at CABSAT 2026?
CABSAT 2026 provides media, broadcast, satellite and Pro AV businesses with an opportunity to present their technologies to a specialised industry audience in Dubai.
If your company is preparing to participate, start planning the exhibition stand early so there is enough time for design, revisions, fabrication, branding and installation.
Contact Exhibition Stands UAE to discuss your CABSAT 2026 stand requirements and create an exhibition space designed around your products, audience and business goals.
Frequently Asked Questions About CABSAT 2026
When is CABSAT 2026?
CABSAT 2026 will take place from 5 to 7 October 2026.
Where is CABSAT 2026 being held?
The event will be held at Dubai Exhibition Centre, Expo City Dubai, across Halls S17 and S19.
What are the CABSAT 2026 opening hours?
CABSAT will be open from 10:00 AM to 5:00 PM on 5 and 6 October and from 10:00 AM to 4:00 PM on 7 October 2026.
What industries participate in CABSAT?
CABSAT focuses primarily on media, broadcast, professional AV, satellite communications, content creation and related technologies.
Which exhibition stand works well for CABSAT?
The choice of the format will depend on the exhibitors’ products and space needs. Technology-related exhibitors might find custom or modular booths with demonstration areas and digital displays useful.
How can exhibitors prepare for CABSAT 2026?
First, know where the booth will be, who you’re targeting, what products are going to be displayed, and what your lead generation goals are. Then make sure to allow for booth design, technical and graphic needs and fabrication well before the show opens.
